3 Powerful Tactics To Increase Your Salon Sales In Days

salon business salon clients salon sales Aug 02, 2022

Wooing customers is a little bit like dating. No, you can't present the engagement ring on your 1st date! There's a two-way relationship that grows one step at a time before it leads to Marriage. You can't rush it... you can't skip it... if you're looking for the satisfaction of a life-long commitment. 

Getting to know your clients takes a little time and effort. The personality, likes and dislikes of each client are different, but they do  share some commonalities that you can grab onto. Give them what they want, and they'll become the loyal, life-time customers that make your business prosper. 

1. Forget About Selling... Put The Emphasis On Buying 

People like to think that all of their buying decisions were reached due to their own great ideas. Hey, no one is fond of a pushy sales. A salon professional who "HELPS" them discover the best buy for their buck on the other hand, is a hero. 

Really, when a person walks into your Salon, they most likely already know that they will end up Purchasing  beyond their initial appointment ..You don't have to persuade them to buy. ..You need to simply help them decide what’s the best purchase for them for the value 

Keep your focus on the customers and their needs. Think... what outcome would they benefit from more and be most interested in? What is the price range they can afford? 

While this might seem obvious.. but in practice only few get it right ..

Basically, keep in mind that you are there to serve their needs, not persuade them to buy what they don’t need. … Ah, the pressure's off! 

2. Make Purchasing A "Sure Bet" 

Buying is a "risky" business. The higher the price tag reads, the higher the risks are! Yep, a customer is just looking for a service that satisfies their needs The question they ask themselves is... "Is it worth it?" 

Hey, it's a legitimate question. The world is full of over promises  where you spend your hard earned cash and end up with bad service that doesn't last and and that is not up to the claimed result. 

A few tough lessons leave customers wary about off-the-cuff purchases to trust you , your services and the outcome …

Remember The value of the outcome beats the price in every way ..

Assurance and  guarantee alleviates a great amount of concern in the mind of the consumer. There's peace in knowing that if the service doesn't live up to your claim, you can solve it for them ..

Clients testimonials would also clearly be that you really do deliver customer satisfaction. No one can say it better than a satisfied Client, but don't carelessly use testimonials. You need a method to your madness. Pick clear and specific testimonials to use, and include as much about the customer as you possibly can to lend credibility to his/her testimony. 

3. Let Them Know That It's An Easy Process 


Simplicity... ah, it makes life so much easier. Yeah, your harried Clients are busy and tired. They don't want to mess around. Most of the time, they just want to get the service and just head home

Quick and easy often overrides a better price! 

Make the buying process as simple as you possibly can. Remember that not everyone prefers the same method. Everybody like options but not too much options  

so when introducing /recommending the service to your customers skip the technical waffle  and head to the outcome service ,this is the main reason why clients are asking for a certain service .. it’s  not the price, not the product used, not the steps involved in the process… it’s purely the end result ( is the end results is what I need ?) 

A final Note 

if you are one of our Clients I believe that you already got this right by now and you already reaping off the benefits of these tactics .

If you are not one of our clients yet .. get in touch for your free consultation session so we take through the fastest way possible to increase your salon sales without the hassle …

If you feel you need help increasing your salon revenues without increasing your cost let's have a chat.

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